These are the results from a survey taken on May 19, 2007 by the DC Anime Club at the Martin Luther King, Jr. Memorial Library. There were at least 24 people attending at the time. Nineteen surveys were answered. One person declined because he was the president of the club and did at lot of promotion for several of our direct competition. My main target audience is mainly college students and high school students. Most members were aged between 13 and 17 years old. DCAC members lived all over DC, though most lived in Northwest. This time we thought that less people would answer Question #2 with the local direct competition. They told us that they were more likely to shop with the competition. Maybe it was because they get special treatment and sponsorship. We plan on doing another survey at Otakon on July 20ththrough July 22nd.
Question #1: As an otaku, which do you prefer?
l 84% prefer anime and manga equally
l 5% prefer anime over manga
l 5% prefer manga over anime
l 5% prefer neither
Question #2: Where do you shop for anime and manga?
l 68% shop at Best Buy or Circuit City
l 53% shop at Barnes and Noble or Borders bookstore
l 37% shop at Anime FX, Pandora’s Cube or Anime Pavilion
l 26% shop online
l AllAnimeDVD.com and AnimeCastle.com were the online stores mentioned on the survey.
l 21% shop at anime conventions
l Anime Mid-Atlantic, Anime USA, Katsucon and Otakon were the anime conventions mentioned.
l 68% said they shop at two or more outlets.
Question #3: How often do you shop?
l 32% shop twice a month
l 21% shop once a week or more
l 16% shop once every few months
l 21% shop rarely
Question #4: What guides your decision to buy?
Top Five Answers are:
l Price
l Quality
l Discounts and Sales
l Convenience of Location
l Variety
Question #5: Name the one thing that can change your decision not to buy at a particular shop.
You said you were least likely to buy if:
l troublesome things
l bad customer service
l too exspensive
l a poor selection
l no money to buy
l store appearance
l Untrained staff/Lack of knowledgeable staff
l No cat girls
l the selling of bootlegs
Questions #6 and #7: Do you like Japanese food and if so, what kind would you like served in a restaurant, other than sushi or tempura?
You wanted:
l Pocky
l Miso Soup
l eel
l gyoza
l Japanese candy and sweets
l noodles dishes (soba, udon, ramen, etc.)
l shabu-shabu
Question #8: What magazines do you subscribe to or buy often?
l 37% read Newtype
l 37% read Shônen Jump or Shôjo Beat
l 42% read Anime Insider
l 5% read Janime
l 5% read Protoculture Addicts
l Other magazines include Tokyopop Mangazine
Question #9: What websites do you frequent for anime and manga news?
Some websites mentioned were:
l JustManga.com
l DCAnimeClub.com
l Tokyopop.com
l AnimeNewsNetwork.com
l gaiaonline.com
l keiichianimeforever.com
l DailyMotion.com
l youtube.com
l AnimeSuki.com
l AllAnime.com
Question #10: What other thing in J-Pop culture do you like?
l Video games: 74%
l Japanese Music: 89%
l Cosplay: 68%
l Plastic models/figurines: 10%
l Gothic Lolita: 21%
l J-fashion: 21%
l J-Cute: 16%
l Traditional Items: 37%
l Others include Martial Arts like Akido
Question #11: What other things would you like for us to sell?
l Other cartoons like Looney Tunes
l Import Video Games
l Plushies
l Trading Cards
l Hentai
l Generic Cosplay items (cat ears, paste jewels, etc.)
l Cat Girls
Question #12: How old are you?
l 42% aged 13-17
l 21% aged 27-32
l 16% aged 18-22
l 16% aged 23-26
l 5% aged 33-40
Question #13: Where do you live?
Most of you (84%) live in the Washington, DC. Of that number 56% live in Northwest.
Question #14: What is gender?
l 84% is male
l 16% is female
Question #15: Describe your marital status.
l 95% of you are single.
Question #16: Do you work? If so, how often?
l 21% work part-time
l 56% are not working
l 21% work full-time
In conclusion, the average DC Anime Club member is:
l is not in college yet
l not working
l male
l single
l shops for anime and manga at least twice a month
l shops at Borders Books or Best Buy because of the convenience
l prefer anime and manga equally
